Top 4 Mistakes Motorcycle Sellers Make and How to Avoid Them

Man stepping in wet paint on the road

Are you a private seller looking to sell your motorcycle quickly and at the best price? Avoiding common mistakes can make all the difference between a smooth, successful sale and a frustrating experience that drags on for months.

We’ll reveal the top 4 mistakes motorcycle sellers often make and share insider tips on how to avoid them, giving you the edge you need to sell your bike like a pro.

Mistake #1: Overpricing the Motorcycle

Understanding the current market value is essential when selling a motorcycle. Overpricing can deter potential buyers and cause your motorcycle to sit on the market for an extended period.

Online sellers often set a higher asking price, thinking that it’s a good idea because of the larger number of online shoppers. However, these shoppers tend to be price comparison shoppers who use resources like Kelley Blue Book to determine the fair market value.

Therefore, overpriced motorcycles do not appeal to any buyers, including online shoppers. Research the prices of similar motorcycles in your area to determine a competitive price range and consider factors such as mileage, modifications, and the overall condition of the motorcycle.

Mistake #2: Poor Presentation of the Motorcycle

First impressions matter, and a poorly presented motorcycle can turn off potential buyers. Taking high-quality photos is crucial for online shoppers who can’t see the motorcycle in person. This is extra true when working with an out-of-state motorcycle buyer.

Uploading only one photo or photographing the motorcycle with too much clutter around it can significantly decrease the likelihood of selling. Make sure to use a decent camera, shoot in good lighting, and capture multiple angles to showcase any unique features or upgrades.

Additionally, clean and detail the motorcycle before taking photos and showing it to potential buyers. A well-maintained motorcycle is more likely to attract buyers and fetch a higher price.

Mistake #3: Inadequate or Inaccurate Listing Description

A detailed and accurate listing description is essential to provide potential buyers with the information they need to make an informed decision. Many sellers mistakenly believe that disclosing only basic information like year, make, model, color, and mileage is enough to sell the motorcycle.

However, buyers are looking for more information, such as extras added to the motorcycle, maintenance history, ownership history, how it was stored, and why the seller is selling it.

The description is the seller’s opportunity to make a strong sales pitch to the interested buyer. Be honest about the motorcycle’s condition, including any flaws or issues, and use clear and concise language to describe the key features and upgrades.

Mistake #4: Poor Communication with Potential Buyers

Timely and professional communication is crucial in building trust with potential buyers and facilitating a smooth transaction. Many online sellers describe their asking price as “firm” to avoid hagglers. But this approach can also turn away serious buyers who perceive the seller as unfriendly or unwilling to work with the buyer.

Be open to negotiation and engage in constructive dialogue with potential buyers. Respond promptly to messages, be flexible with scheduling, and accommodate potential buyers’ needs when handling inquiries and setting up test rides.

Avoid Common Motorcycle Selling Mistakes

In summary, the top 4 mistakes motorcycle sellers make are overpricing the motorcycle, poor presentation, inadequate or inaccurate listing descriptions, and poor communication with potential buyers.

Time to sell your motorcycle? Then, be proactive in the selling process, avoid these pitfalls, and you’ll ensure a successful sale. This will increase your chance of selling your motorcycle quickly and at a fair price.

One comment on “Top 4 Mistakes Motorcycle Sellers Make and How to Avoid Them”

  • I agree with the Article with an exception to #1 Lol. The real value determined by who!? Harley Certainly low balls it’s customers and I always bring up the fine print in the NADA that extras and up grades should be factored at 10% – 30% more.

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