Why Millennials Aren’t Buying Motorcycles

Why Millennials Aren’t Buying Motorcycles

There has been a noticeable decline in motorcycle ownership and riding, especially among the millennial generation (those born between 1981 and 1996). This shift has left industry professionals pondering: Why is this happening? Here are some key insights into why millennials are not as enthusiastic about motorcycles as previous generations.

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How Inflation Affects Motorcycle Sales

At first glance, one might assume that inflation would lead to a decrease in motorcycle sales. Higher inflation usually means higher prices for raw materials like steel, aluminum, and rubber, all of which are essential in motorcycle manufacturing.

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How AI is Changing the Motorcycle Industry

Everyone is talking AI. But what does that mean for the motorcycle industry? From faster motorcycle design to enhanced dealership marketing strategies, we’ll explore how this burgeoning technology may overtime reshape the motorcycle industry. First Things First. What is AI? AI. Artificial intelligence. Generative AI. ChatGPT. We’ve all heard about these, especially over the last…

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